Friday, February 14, 2020

The Impact of Cause Related Marketing on Consumers Research Paper

The Impact of Cause Related Marketing on Consumers - Research Paper Example These will be presented below. This study employs the descriptive research method, which uses observation, interviews and surveys. In this method, it is possible that the study would be convenient and quick since this paper aims to determine the role of training in cultivating corporate culture in managing quality. Descriptive research could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, in this paper it is practical and reliable to use this kind of research approach. This descriptive type of research also utilises observations in the study. To illustrate the descriptive type of research, Creswell (1994) will guide the researcher when he stated: Descriptive method of research is to gather information about the present existing condition. The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the cause/s of particular phenomena. The rese archer opted to use this kind of research considering the desire of the researcher to obtain first hand information from the interviewees so as to formulate rational and sound conclusions and recommendations for the study. All research will possibly involve categorical or numerical data or data that can be use for analysis to help the researcher answer the research questions (Saunders, Lewis,& Thornhill, 2004). Moreover, Saunders et al (2004), defined quantitative as a type of empirical knowledge. Actually, qualitative data are described in expressions of quality (Saunders et al, 2004). Qualitative is the converse of quantitative, which more precisely describes data in terms of quantity (that is, using 'formal' numerical measurement). In connection to this, this chapter will discuss the research approach, information-gathering method, perspective of the research, the research plan, unit of analysis, the respondents of the study, design of interviewing guidelines, validation of the instrument, data representative and reliability, and statistical treatment of data. Research Approach The research described in this document is based fundamentally on both qualitative and quantitative research methods. This permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues and questions as they arise, and allows the investigators to drop unproductive areas of research from the original research plan. Basically, quantitative method is compatible with this study because it allows the research problem to be conducted in a very specific and set terms (Frankfort-Nachmias and Nachmias, 1992). Besides, quantitative research plainly and distinctively specifies both the independent and the dependent variables under investigation (Matveev, 2002). It also follows resolutely the original set of research goals, arriving at more objective conclusions, testing hypothesis, determining the issues of causality and eliminates or minimizes subjectivity of judgment (Matveev, 2002). Furthermore, this method allows for longitudinal

Sunday, February 2, 2020

Human Relations And Organization Behavior Research Paper

Human Relations And Organization Behavior - Research Paper Example Some behavioral rules imposed in the working environment of some teachers have proved to be beneficial to the individual who would have had their personal rights infringed on. The professional relationship between people ensures confidentiality and formality in the service delivery. In the education sector, imposing rules and regulations that affect the employees’ cultural diversity may have both positive and negative effects on the employees. Organizations behavior monitoring encourages a professional relationship between workers hence the teachers are able to have a good teaching environment. This would boost the service delivery of the employees because they are in a good environment. However, it can be argued that for the proper working environment in an institution, the teachers have to relate in a free manner. Organizational behavior regulations may hinder such socialization hence interfering with the service delivery to the students. This is because the teachers and lecturers may become unsocial and hence there would be cooperation and teamwork. In the United States education system, the cultural diversity affects the organizational level of the teaching institutions. This is because, in the planning of strategies in the institution, the cultural diversity of different employees has to be put into consideration (Debra 1996). For example, consultations have to be made between the teachers and the management before new rules are imposed. The attitude and perception of employees in the education sector play an important role in the performance of their work. In a psychological view, a positive attitude towards the teaching profession contributes to good service delivery as opposed to those with a negative attitude.